The Ministry of Tourism and Wildlife is teaming up with the Kisumu government and the private sector to position the region as a premier beach and water sports destination. This initiative aims to diversify the area’s appeal to both domestic and international tourists.
Tourism Principal Secretary John Ololtua highlighted the potential of the lake ecosystem as a marketable alternative to coastal beach destinations. He emphasized that attractions like Ndere Island offer unique opportunities to harness the tourism potential of the Western region.
“Ndere Island, along with other islands in Kisumu, presents distinct touristic experiences. We are exploring ways to introduce more adventure activities to these sites,” Ololtua stated.
With Lake Victoria providing ample opportunities for water sports, the PS drew parallels to the marine parks in Mombasa and other coastal areas. He noted that diversifying tourism efforts would help spread benefits to various regions, contributing to the country's goal of reaching three million visitor arrivals by year-end.
Enhancing Tourism Accessibility
Ololtua also discussed plans to co-market the Western Kenya tourism circuit alongside renowned destinations like Maasai Mara, emphasizing the need for infrastructure development to improve accessibility and boost visitor numbers and spending.
He stressed the importance of strengthening all tourism circuits to enhance leisure value for travelers. Ololtua made these remarks during a tour of Kisumu’s attractions, including Ndere Island and Kit Mikayi, as part of the Kenya Tourism Week celebrations.
These festivities lead up to World Tourism Day 2024, scheduled for Friday, under the theme "Tourism and Peace." A key aspect of this year's global celebrations focuses on cultural exchange as a means of promoting peace and unity, with various events highlighting the region’s heritage sites.
During his visit to Kit Mikayi, Ololtua underscored its significance in preserving cultural heritage and encouraged travelers to explore attractions that showcase the region's rich history.
Call for Support in Promoting the Western Circuit
Kisumu Deputy Governor Mathew Owili urged local and international tourists to support initiatives aimed at promoting the Western circuit, known for its unique natural and cultural offerings.
“The Kit Mikayi (the Stone of the First Wife) captivates travelers interested in cultural tourism. I encourage more visitors to explore this site and other attractions, including Ruma National Park and boat tours of Lake Victoria's islands, to learn about our rich heritage and help grow the Western region’s tourism,” Owili said.