About Us
HalfPriced Books Ltd is Kenya’s leading book retailer, offering a wide selection of pre-owned and new books at unbeatable prices. With a mission rooted in promoting literacy and nurturing a lifelong love for reading, we connect readers of all ages to the global book market through accessible and affordable offerings.
Role Overview
We are looking for a dynamic and creative Marketing Associate to join our team. The successful candidate will support the planning, execution, and monitoring of marketing initiatives that enhance our brand presence, drive customer engagement, and boost sales performance. This is a hands-on role involving both digital and offline marketing activities aligned with our growth strategy.
Key Responsibilities
Assist in implementing marketing campaigns across social media, email, in-store, and community channels
Create and manage engaging content for social media, newsletters, and the website
Track and report on digital performance metrics and campaign results
Support planning and execution of book fairs, reading events, and other promotional activities
Conduct market research and competitor analysis
Liaise with vendors and manage marketing material production
Collaborate with internal teams to align marketing efforts with business objectives
Key Performance Indicators (KPIs)
Growth in social media followers and engagement
Increased website traffic and conversion rates
Successful execution of campaigns and events
Sales increase attributable to marketing efforts
Positive customer engagement and feedback
Timely and accurate reporting of marketing metrics
Qualifications and Skills
Bachelor’s degree in Marketing, Communications, Business Administration, or related field
1–2 years of experience in a marketing role, preferably in retail or publishing
Proficiency in digital tools (e.g., Canva, Meta Business Suite, Mailchimp)
Basic understanding of analytics (e.g., Google Analytics, social media insights)
Excellent communication and content creation skills
Strong organizational and teamwork abilities
A passion for books and literacy is highly desirable