Enrolments Officer - Makini Schools (Kisumu)
Location: Kisumu, Kenya
Reports to: Director Sales & Marketing
Organization: Makini Schools
Introduction
At Makini we believe that in our diversity lies the value of the contributions we can make to our promise. We are always looking for people who can bring new perspectives and life experiences to our teams. If you're looking for a place that values your ideas and desire to be the best at what you do and are keen on taking on fresh challenges as a team, then this is the place for you.
Job Purpose
The Enrolments Officer is a high-impact, target-driven sales professional responsible for converting prospective families into enrolled students. This role sits at the intersection of sales, marketing, and customer experience—owning the full admissions funnel from lead engagement to successful enrolment.
The ideal candidate combines commercial acumen, relationship-building excellence, and structured follow-through to deliver enrolment targets while upholding the Makini brand promise: Through Excellence We Rise.
Duties & Responsibilities
- Lead Conversion & Sales Execution: Proactively engage and convert prospective families through calls, emails, WhatsApp, and in-person interactions. Manage and nurture a pipeline of leads from enquiry to enrolment. Conduct persuasive, insight-led conversations. Achieve and exceed monthly and termly enrolment targets. Apply structured follow-ups (minimum 5 touchpoints per lead).
- Customer Experience & Relationship Management: Deliver a premium, personalised experience. Build trust through professional, timely, solution-oriented communication. Handle objections confidently. Maintain ongoing engagement for high conversion and retention.
- School Tours & Engagement Activities: Conduct compelling school tours. Represent the school at Open Days, exhibitions, and recruitment events. Support admissions events and community outreach.
- Pipeline & Data Management: Accurately capture and manage leads within school CRM (SIMS). Track daily activity metrics. Maintain clean, updated pipeline. Generate insights from prospective families.
- Market Intelligence & Feedback Loop: Provide insights on competitor activity, parent concerns, and market trends. Collaborate with marketing to refine messaging. Identify conversion improvement opportunities.
Minimum Requirements
Core Competencies
- Sales Excellence: Strong negotiation and closing skills. Ability to influence decision-making. Results-driven with ownership and accountability.
- Communication & Interpersonal Skills: Exceptional verbal and written communication. Ability to engage diverse audiences with professionalism and warmth. Strong listening skills.
- Organisation & Execution: Highly structured with excellent time and pipeline management. Detail-oriented with strong follow-through.
- Customer-Centric Mindset: Passion for exceptional service. Empathetic and responsive to parent concerns. Strong relationship-building.
- Personal Attributes: High energy, proactive, self-motivated. Resilient with positive attitude. Professional presence aligned to premium brand. Ethical and aligned with Makini values.
Education & Work Experience
- Bachelor's degree in Sales & Marketing, Business Administration, or related field from a recognised institution
- Professional certification in sales, marketing, or CRM is an added advantage
- Minimum 3–5 years' proven experience in a sales-driven role, preferably in: School admissions or school marketing; Financial services, insurance, real estate, hospitality, or other high-touch sales environments
- Demonstrated track record of consistently meeting or exceeding sales targets
- Strong working knowledge of: Sales pipeline management, CRM systems (student management systems advantage), multi-channel sales engagement (phone, email, WhatsApp, in-person)
How to Apply:
📝 Official Application:
Apply via Makini Careers Portal
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